Finally, Google has created a social network that people seem to like, or at least tech reporters seem to like. The rest of the world gets to have their say later this month.

Why Google + may work:

It’s clean, lean and seems to provide an easy solution for one of Facebook’s downfalls – I don’t want my mom/boss/potential future employer to see this post. Sure Facebook has created lists and groups as a work around to this problem, but after you reach the 200-plus friend mark, it almost seems easier to wipe the slate clean and start with a new social network placing friends where they belong from the get go.

It offers a quality video chat function. Facebook is set to announce one soon, but it puts them in a me-too bucket, a place Facebook seems to be often these days (see Foursquare/Places, Groupon/Deals).

Between the Circles and Sparks function, Google + seems to combine the best of both worlds – friends (Facebook) + interests (Twitter).

It already has brands itching to get on board. Aside from media outlets which have created profiles, Ford is one of the first brands to create a page. Google promises that small business pages are in the works.

And finally, it’s too important to not work. ¬†With Bing in bed with Facebook, Google has to find its answer to social search. It tried Twitter, but recently ended that relationship and is banking on Google +.

We’ll see what happens and if people are going to make the switch. In the mean time check out the demo:¬†